What are the 3 basic types of fashion images? Generally speaking, we have catalog or lookbook, editorial, and high fashion images. Lets discuss what is a fashion image and what are the different fashion image styles.
Fashion photography is about selling clothing and a lifestyle and Glamour photography sells the model. For fashion, I want to see fabulous styling and a believable expression on the model. The wardrobe should be well presented and I need to be able to see it. If all I see is half naked girls looking sexy and provocative, chances are pretty good that this is not a fashion photograph, but rather a glamour photograph. I do not mean to put down anyone's style, just wanted to explain the difference....and sometimes it is a very thin line.
Finding good fashion and glamour models is not difficult, all you need is your computer and internet access. In this topic I will cover working with modeling agency's and two websites to locate quality fashion and glamour models. As well as a few do's and don'ts. Mostly common sense stuff, but it needs to be said.
Back in the day of film and before computers, I worked with a modeling agency in my community in Santa Barbara, CA. At that time I was attending Brooks Institute of Photography and in the Advertising Photography program. Our first assignment was to photograph people for portraits. The assignment consisted of photographing 25 complete strangers in one week, the teachers goal was for us to overcome our fear of working with unfamiliar subjects. Needless to say, that worked and today I am comfortable in any situation, but more importantly, I learned how to make a subject comfortable in the first 5 minutes they entered my studio.
Great fashion and glamour photographers have a great photo styling team. This article will discuss how I found my makeup/hair stylist and wardrobe stylist, and you can to.
Every image in my Fashion or People book has a team of people behind it. These people are makeup artists, hair stylists, and wardrobe stylists. My skills are in photography, lighting, posing the model, casting the model, and finally assembling the right stylists and MU artists for each shoot. Think of your role as the crew leader and general manager. I do not dictate the shoot, but rather keep us on a theme and make sure that we are all on the same page.